About the Episode
Charles was an exhibitor at one of the largest business exhibitions in Europe, the London Business Show and was able to generate over 200 leads and get 20 orders from it.
So we invited him on the show to find out how he was able to do that, and he gave 5 awesome tips including a sweet bonus tip at the end.
As always, hope you enjoy our chat with Charles, and without further ado, let’s start building!
What we talk about
04:05 What Brandi Design is all about.
05:42 A word for anyone thinking about using business exhibitions as a marketing channel.
09:42 Why you need to set goals when planning for your exhibition.
10:29 Why you should do your research before booking a spot at an exhibition.
15:58 Why it’s a good idea to negotiate with the organizers of the exhibition.
18:14 Why you need to create an exhibition-specific offer for the day.
21:32 Why it’s a good idea to have a follow-up system in place.
24:31 And finally, he shares a bonus tip with us.
E-Myth by Michael Gerber
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