About the Episode

In this episode, we’re talking to Charles Uzor, founder of Brandi Design, about business exhibitions and how you can generate high quality, leads for your digital agency from them.

Charles was an exhibitor at one of the largest business exhibitions in Europe, the London Business Show and was able to generate over 200 leads and get 20 orders from it.

So we invited him on the show to find out how he was able to do that, and he gave 5 awesome tips including a sweet bonus tip at the end.

As always, hope you enjoy our chat with Charles, and without further ado, let’s start building!

What we talk about

01:45 What book Charles is reading at the moment.
04:05 What Brandi Design is all about.
05:42 A word for anyone thinking about using business exhibitions as a marketing channel.
09:42 Why you need to set goals when planning for your exhibition.
10:29 Why you should do your research before booking a spot at an exhibition.
15:58 Why it’s a good idea to negotiate with the organizers of the exhibition.
18:14 Why you need to create an exhibition-specific offer for the day.
21:32 Why it’s a good idea to have a follow-up system in place.
24:31 And finally, he shares a bonus tip with us.

Resources Mentioned

E-Myth by Michael Gerber

Connect with My Guest?

Brandi Design
Email Charles
Charles on LinkedIn and Twitter

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Thanks for joining me this week on The Agency Lounge podcast – your podcast for practical business tips on building your digital agency!

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About the Author

Xavi is a podcast producer and specialises in producing podcasts for digital agency owners and other b2b companies.

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