There are 5 types of social media content that you can create after you’ve turned your blog posts into a podcast episode.

By utilizing these types of content, you can effectively promote your podcast to a wider audience and maximize your reach.

In this post, we’ll explore these five content types in detail and show you how to leverage them to take your social media game to the next level.

1. Audiograms

Audiograms are short audio snippets that feature an engaging visual waveform. 

They’re perfect for sharing your most compelling podcast moments on social media and giving your audience a taste of what your show is all about. 

Whether you’re highlighting a funny quote or a powerful insight, audiograms are an excellent way to capture your listeners’ attention and encourage them to tune in.

And there are a bunch of online tools you can use to create audiograms, our favourite being Descript.

2. Video Clips

Video clips are another great way to repurpose your podcast content for social media. 

By turning your audio into a visual format, you can create compelling video snippets that showcase the most exciting parts of your episode. 

Whether it’s a behind-the-scenes moment, an interview highlight, or a teaser for your next episode, video clips are a versatile and engaging way to grab your audience’s attention.

3. Image Quotes

Image quotes are another type of social media content that you can create from your podcast. They typically come in the form of an impactful quote from your podcast with an eye-catching visual as the background.

If your podcast is full of insightful quotes, consider creating them to share on social media. 

By doing so, you can create a shareable and memorable post that resonates with your audience. 

Image quotes are easy to create using a tool like Canva, highly shareable, and can help you build your brand and expand your reach on social media.

4. Infographics

If your podcast episode covers complex topics or includes a lot of data, you can create infographics to share on social media. 

Infographics are a visual way to present information, and they can help you break down complex topics in a way that’s easy to understand. 

With the right design tools (like Canva), you can create professional-looking infographics that showcase your expertise and provide value to your audience.

5. Slides

Slideshows are another effective way to repurpose your podcast content for social media. 

By turning your podcast episode into a series of visually appealing slides, you can create an engaging and informative post that summarizes the key takeaways of your episode. 

Slideshows are a great option for sharing educational content, data-driven insights, or step-by-step guides.

Wrapping up

By repurposing your podcast content into different types of social media content, you can reach new audiences, reinforce your message, and establish your authority in your niche. 

Whether you’re using audiograms, video clips, image quotes, infographics, or slides, the key is to create content that resonates with your audience and adds value to their social media experience. 

So start experimenting with these types of social media content, and see which ones work best for your podcast and your audience.

What next?

Need to brainstorm ways around taking your best blog posts and repurposing them into audio podcasts? Book a free strategy session with us and we’ll be happy to answer any questions you might have and point you in the right direction.

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