Let’s face it, traditional lead generation methods like cold emailing and paid advertising often come with hefty price tags and disappointing engagement rates, leaving you with subpar leads that barely move the needle for your business growth.

But what if there was a way to attract high-quality leads eager to learn about you and your business?

Enter interview-based podcasting – a smarter, more engaging approach to lead generation that doesn’t just capture attention but builds lasting connections with potential customers.

In this blog post, we’ll explore interview-based podcasting as a lead-generation tool and show you how to use it to generate high-quality leads and customers for your business.

So, what exactly is an interview podcast?

An interview podcast is simply a type of podcast where the host interviews a guest, often an expert or someone with an exciting perspective, about a particular topic or subject matter.

These interviews can be done in person or remotely, using a tool like Zoom to connect with guests from around the world.

But interview podcasts aren’t just about interesting talks.

With a constant flow of fresh guests, they’re a lead generation goldmine, especially if you interview your potential customers.

Why Use a Podcast to Generate Leads?

That brings us to why you should use an interview podcast for lead generation, considering there are many options out there to choose from.

Here are five compelling reasons:

1. Provides Incredible Value Upfront:

One of the golden rules of a successful lead generation strategy is to provide value first to the potential customers you’re targeting.

Inviting them to be a guest on your podcast is an excellent way to do this, as it gives them a platform to share their insights and expertise, and promote their business. An offer that’s very difficult to resist.

2. Higher Engagement and Response Rates:

The value you offer through your podcast leads to higher engagement and response rates.

Unlike cold emails that often go ignored, potential customers are more likely to say yes to a podcast interview for the reasons mentioned above, which increases your engagement and response rates.

We’ve hit as high as an 80% response rate on some of our podcast invite campaigns.

3. Creates Marketing Content:

Every interview you conduct can be repurposed into various marketing content for your business. From a single interview, you can create blog posts, video snippets, social media updates, and more.

This can not only be used to attract more leads for your business but also boost your online presence and SEO efforts.

4. Expands Your Network:

Interview podcasting helps you grow your network by connecting you with your guests and their audiences.

Each guest brings their own followers and professional connections into the mix, extending your reach and introducing you to potential leads you might not have encountered otherwise.

It’s a win-win situation: your guests get exposure, and you get access to new audiences.

5. Establishes Trust and Credibility:

Hosting a podcast positions your brand as an authority in your industry.

By interviewing experts and discussing relevant topics, you showcase your knowledge and build credibility. This trust is crucial in converting listeners and guests into high-quality leads.

And when potential customers see you as a credible source of information, they are more likely to engage with your business.

How to Generate High-Quality Leads with a Podcast

an image of a consultant signing a new consulting deal a potential customer. Both should be smiling

We’ve already hinted at this a little bit, but let’s talk about how to actually generate leads with an interview podcast.

There are two primary ways to do this:

1. Turn your guests into leads:

By inviting your potential customers to your podcast for an interview, you create an opportunity to network with them and turn them into leads for your business.

The interview process allows you to build a relationship and understand their business challenges.

After the interview, you can follow up with personalized insights and offer consultation services, turning guests into clients.

2. Turn Audience into Leads:

The content you create from your podcast interviews can be used to attract and convert your audience into high-quality leads for your business.

You can do this by sharing episodes across your marketing channels and including calls-to-action (CTA) that encourage your audience to reach out for more information or a free consultation.

8 Steps to Generate High-Quality Leads with a Podcast

Now that we know how to generate leads from an interview podcast, we’re going to look at our custom 8-step process to help you do this effectively and consistently.

1. Create a podcasting plan:

Begin by creating a comprehensive podcasting plan.

Define your objectives, identify your target audience, and outline your podcast format.

Your podcast plan will serve as your guiding light throughout your podcasting journey and help you be successful at generating leads with this strategy.

2. Set Up Tools You Need:

Once your plan is in place, it’s time to equip yourself with the essential tools and equipment needed to host your podcast.

Invest in quality recording gear, editing software, and reliable podcast hosting services to ensure smooth operations.

3. Book Ideal Prospects for Podcast Interviews:

Identify and extend invitations to potential customers for podcast interviews.

The selection of the right guests is crucial, as their insights will provide value to your audience while potentially translating into high-quality leads for your business.

4. Interview Ideal Prospects on Your Podcast:

On the day of the interview, you simply have engaging conversations with your potential customers.

These conversations not only create compelling content but also nurture relationships with your guests. Use this opportunity to identify any problems your guests may have that your business can solve.

5. Turn Interviews into Marketing Content:

Following each interview, repurpose the raw recordings into marketing content that promotes both the guest and your brand.

Some content you can create includes blog posts, video snippets, and social media posts to amplify your reach and impact.

6. Promote Content Across Media Channels:

Effective promotion is key to the success of this strategy. Share your content across various media channels, including social media, your website, and email newsletters.

Consider leveraging paid advertising on platforms like LinkedIn to enhance visibility and engagement further. It can serve as an extra incentive for potential customers to come to your show.

7. Book consultation calls with guests:

After promoting each episode, follow up with guests who have expressed interest in a consultation.

Guide them through your consultation process, demonstrating the value your business can offer. If they’re a good fit, these interactions will result in new business for your brand.

Wrapping up

Podcasting is a powerful tool for generating high-quality leads.

By providing value upfront, fostering higher engagement, creating marketing content, expanding your network, and building trust and credibility, you can attract and convert top-tier prospects more effectively than with traditional methods.

What next?

Ready to start generating high-quality leads with your own podcast? Download our free podcast planning template to create your customized plan.

Prefer a helping hand? We’ve got you covered!

Book a free planning session with us by clicking the button below, choose a date that works for you, and we’ll take it from there.