About This Episode:

This week on The Dreamer Podcast, we chat with Stacey Brown Randall about how to generate new clients for your business through referrals without having to as for them.

Generating referrals is one of the simplest and most effective ways to get new clients for your business, however asking for them can feel awkward and this prevents most business owners from using this strategy.

In this episode, Stacey shares her unique, 5 step process that generates hundreds of referrals every year for her business and for those of her clients, all without having to ask for them or invest huge amounts of time in the process.

We also get to hear her unique life story which led her to focus on and become an expert at attracting and generating new business through referrals and much more.

Who is Stacey Brown Randall?

Stacey is the founder of growthbyreferrals.com, a program that teaches business owners and solopreneurs how to generate referrals consistently and continuously by referrals without asking, without manipulation or feeling inauthentic.

According to her, she’s obsessed with referrals. Why?

Because once she figured out how to generate referrals without asking for them, her life dramatically changed.

She went from a business failure, that affected her financially, mentally and emotionally, to huge business success, all because she figured out how to generate new clients through referrals BUT she did it without asking for those referrals.

Which meant she cracked the code to overcome the decades’ old advice that says to receive referrals you must ask for them.

People come to her because they started a business because they are an expert, they are needed by their clients and they want to be a business owner instead of being an employee, someone’s cog in a wheel.

But they quickly realized to be the expert helping their clients, they have to have clients. And the one business development or sales tactic that doesn’t feel like sales are referrals unless you are asking for them. So for that expert turned business owner, she shows them how to build a business through referrals that they don’t ask for which allows them to embrace their authenticity.

Stacey doesn’t claim to be a “Wonder Woman”, but unleashing her referral explosion more than 5 years ago dramatically changed her world and the worlds of hundreds of her students as well.

Key points in the episode:

00:48 About Stacey Brown Randall story.
01:57 A major business failure that led her to become an expert on generating referrals.
02:48 The pros and cons of networking.
03:30 How she learned about business development.
04:00 Cracking the referral code.
05:16 Step 1 of her Growth by Referrals program.
05:50 How to Identify referral sources for your business.
06:24 Step 2 of her Growth by Referrals program.
07:26 Step 3 of her Growth by Referrals program.
08:03 Step 4 of her Growth by Referrals program.
08:56 Growth by referrals step 5.
09:20 She sets straight some myths about referrals.
09:35 Her opinion on whether to pay for referrals sent your way.
11:35 What to do right now to get started.

Connect with Stacey

Growthbyreferrals

Stacey on LinkedIn and Twitter

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About the Author

Xavi is a podcast producer and specialises in producing podcasts for digital agency owners and other b2b companies.

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