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Writing Great Show Notes with Dawn Lidwell of Lidwell Writing Services, LLC

Show notes.

What are they and why are they so important to the success of your show?

How can they help you grow your audience, increase your social media engagement, and even attract new clients to your business?

My guest this week is Dawn Lidwell, CEO and Founder of Lidwell Writing Services, LLC.

Dawn’s company focuses exclusively on helping podcast hosts, post-production companies, and agency owners within the podcasting space with the necessary task of writing high-quality show notes for their audio content.

She joins me today to share her insight and knowledge about why show notes are important, what you should include in each episode’s notes, and how they can help your business – and your show – increase traffic to your website and attract your ideal audience.

Make it easy for your listeners.

- Dawn Lidwell

This week on The Agency Lounge Podcast:

  • The difference between writing a blog post and writing show notes.
  • Why blog post style show notes may not be suitable for every type of podcast show.
  • Driving traffic and attracting your target audience as an agency owner.
  • Explaining the concept of podcasting to others.
  • Dawn’s biggest challenge as a business owner.
  • Working in the business versus on the business.
  • Training the team members.
  • Structuring and formatting podcast show notes.
  • The true purpose of a show note, how they help you connect with your audience and drive traffic to your website.
  • Why you should include a call-to-action in your show notes.
  • How hiring a team has significantly impacted the success of her business

Dawn’s Favorite Resources:

Dawn’s favorite quotes:

“Believing in yourself is a hard thing to do, but once you overcome it, great things happen.” – Dawn Lidwell

Dawn’s Words of Wisdom for New Agency Owners:

Make sure you have good solid systems in place. Whether you’re taking on new clients, setting up your marketing plan, or whatever – make sure you have good systems in place because those systems – and the automation behind them – will save you a lot of stress – and gray hair.

Connect with Dawn Lidwell

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About the Author

Xavi is a podcast producer and specialises in producing podcasts for digital agency owners and other b2b companies.

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